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It's a New Day in Public Health.

The Florida Department of Health works to protect, promote & improve the health of all people in Florida through integrated state, county, & community efforts.

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Holly Smith, D.C., M.A.

Florida Department of Health in Volusia County

Holly SmithAs a public relations professional, Dr. Holly Smith has 18 years of government sector experience collectively at the municipal and county government levels. She also has served as a disaster communications adjunct instructor at the Emergency Management Institute (EMI), National Emergency Training Center, in Emmitsburg, Maryland since 2002 and has public relations experience in the healthcare industry.

During activations of Volusia County’s (Florida) Emergency Operations Center (EOC), Holly managed public information efforts and conducted and coordinated live EOC broadcasts on the local public broadcasting station. She also has been involved in numerous major crises that drew national and international news media coverage to Volusia County: the wildfires of 1998 that burned nearly 140,000 acres; Hurricane Floyd in 1999, which forced the evacuation of portions of the county, and Florida’s 2000 Presidential election recounts during which 184,018 ballots were hand counted in a public forum under the watchful eye of news media from across the nation.

Florida’s triple punch from Hurricanes Charley, Frances, and Jeanne during six weeks in 2004 provided an opportunity for the newly formed Volusia/Flagler Public Information Network to test its plan. Holly spearheaded the effort to form the network in 2004. Today the 50-plus member group includes public information officers from local cities, hospitals, the American Red Cross, and Daytona International Speedway. Neighboring Flagler County also is a participant.

More recently, she developed, launched and maintained the integrated marketing/branding effort for the NSB Waterfront LOOP, a community redevelopment initiative in New Smyrna Beach, FL, which has received national recognition from the Alliance for Innovation. In her first year as the marketing/public relations manager for the City of New Smyrna Beach, she centralized external communications, upgraded the city’s website, developed public information plans for a successful annexation effort and launched a marketing plan for a 25-year visioning initiative that included solicitation of citizen input.

For 12 years, Holly anchored and produced weekly feature segments for Volusia County’s television and radio programs. She also has served as on-camera talent for the “Healthy Lifestyles” series, a health and wellness program funded through a grant from the National Institutes of Health, and anchored a local cable news brief segment.

Holly has a bachelor’s degree in elementary education and a master’s degree in communications from the University of Central Florida. She also has a doctorate degree in chiropractic medicine from Palmer College of Chiropractic Florida. Currently Holly is the communications manager for the Florida Department of Health in Volusia County. She also continues to engage in consulting work with EMI and the healthcare community.